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Wolniak Evaluates Websites for Tuition Clarity

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Greg Wolniak

AERA Open has published new research by Greg Wolniak and co-authors, Laura A. Davis, Casey E. George, and Glen R. Nelson.

In "Demystifying Tuition? A Content Analysis of the Information Quality of Public College and University Websites," the team examined how 50 public colleges and universities present financial cost information to the public on their websites. They found detrimental variations in the clarity of language, coherence of visual displays, and fragmentation or discontinuity across pages.

Given evidence of growing complexity in institutional tuition policies and cost-setting practices, the authors recommend that institutions use custom price calculators and involve a more diverse panel of students and campus facilitators in the design of these pages.

Full article available at: https://doi.org/10.1177/2332858419867650

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