EdD, 2019 Jennifer Osbon leads the digital marketing area of emphasis in the Terry College of Business at the University of Georgia. She is the faculty sponsor for the UGA collegiate chapter of the American Marketing Association and teaches Social Media Marketing Strategy and Digital Marketing Analytics to both undergraduates and MBA students. The courses are based on curriculum she developed, mixing strong digital marketing principles with sociology, economics and analytics. She also sits on the Marketing Executive Board for UGA, the Atlanta Interactive Marketing Association (AIMA) Board and the Social Media Club of Atlanta Board, ensuring that the curriculum taught in the classroom provides students with an “employable skill set” upon graduation. Prior to joining UGA in 2013, she was the founder and CEO of MegaPlayer, a full-service digital marketing agency. MegaPlayer was a partner of global brands such as Coca-Cola, Sunglass Hut, K-Swiss, Verizon, Standard Register, Pearle Vision and others. Services included strategic planning, content development, social publishing, and insights and analytics. Osbon received a Bachelor of Science in marketing from Florida State University and her MBA from the University of Georgia.
